Amazon reduces £55 perfume to just £23 online that 'I've loved for 20 years' (2025)

"I’ve loved this perfume for over 20 years"

Smelling nice is, understandably, non-negotiable for most people. Whether it's a spritz of deodorant or a splash of fancy perfume, it doesn't take much effort to smell fresh and clean - but those who like to splurge on a pricey fragrance will know just how difficult it can be to find the right scent at the right price.

While many people have their own signature scent, one they've worn for years, it's also common to change perfume with the seasons. The spring and summer bottle, therefore, is often bought in the airport duty-free before setting off on holiday, but sometimes better deals can be found elsewhere.

For example, there's currently a huge discount on the Elizabeth Arden Provocative Woman Eau de Parfum, which is now down to £23.32 from £55.00 on Amazon (all prices correct at time of writing).

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The 100ml bottle of Elizabeth Arden Provocative Woman Eau de Parfum contains what is described as being a feminine fragrance that brings a sleek floral scent. The perfume also is said to give buyers moments of freshness and sensuality with top notes of rose, jasmine and cassis - the perfect option for day and casual wear.

Elizabeth Arden Provocative Woman Eau de Parfum, which is not tested on animals, should be held five inches away from the body and sprayed onto skin, with a focus on pulse points such as the neck and wrists.

Perfume is a very personal choice, so if this Elizabeth Arden bargain isn't quite right, buyers can take a look at the I Want Choo Eau de Parfum Spray from Jimmy Choo, which is £61.99. The fragrance comes in a 60 ml bottle, and is described as a powerful sweet floral woody scent that explodes with joy and good humour, finished with a seductive twist. Another option is the Limited Edition Beach Blossom Cologne from Jo Malone at £124.00 for a 100 ml bottle, described as a refreshing twist of coconut water, lime and mint wrapped in the allure of tonka bean.

However, buyers seem to love the trusty Elizabeth Arden, as it gained a 4.4 out of 5 star rating from a total of 747 reviews on Amazon. One buyer said: “Love this perfume, so well pleased when I found it on here, and cheaper than the airport.”

Another said: “I have worn it for decades, it has been my daily go to... It is stylish, sexy and uplifting. The price is always great for the quality.”

“I’ve loved this perfume for over 20 years!" said another. "An old favourite that I love to still be able to buy! Would highly recommend! It’s a very distinctive scent, not flowery or sweet, its name rings true to the scent!”

Some, however, weren’t as pleased, with one saying: “Pretty non-descript scent, but not offensive, lasts ok. Good to spritz on for the office.”

Another said: “Nice fragrance but it doesn’t have the staying power I was hoping for.”

However, whether you’re a loyal Elizabeth Arden fan who wants to snatch up their favourite scent for a bargain, or you're ready to try something new, the Provocative Woman Eau de Parfum sounds like a great option.