200+ TikTok Captions You Need to Try (2024)

What Are TikTok Captions?

TikTok captions are the lines of text you see at the bottom of your video. They can add context, humor, or extra details to your content. Although usually brief, TikTok captions can be up to 4,000 characters long and may include hashtags, emojis, and tags.

Here’s what a typical TikTok caption looks like:

Source

As you can see, a good TikTok caption should be clear, relevant to the content, and encourage viewers to interact with your post.

Why Should You Add TikTok Video Captions?

Adding captions to your TikTok videos enhances their discoverability, while also grabbing viewers’ attention and providing more context for the video. Moreover, you can use captions to summarize your video, prompt users to engage with your content, add a humorous touch, or share additional information.

Here’s why you should add TikTok video captions:

Enhance discoverability: Captions that are optimized for SEO with relevant keywords help TikTok’s algorithm understand and categorize your content, improving how it appears in search results and on users’ For You pages.
Provide context: Captions explain what’s happening in the TikTok video, ensuring that everyone who watches your video gets the message right away.
Grab attention: A catchy caption can stop people from mechanically scrolling and make them want to watch your entire video.
Encourage actions: You can use captions as an opportunity to ask viewers to like, share, comment, or follow. It’s a simple way to boost engagement.
Add humor: Captions are great for adding humor or personality to your TikTok videos, making your content more fun and relatable.
Share more info: Include hashtags, mentions, and other details in captions to make your video easier to find or redirect users to other valuable resources.
Provide quick summaries: You can use TikTok captions to summarize the main points of your video and help viewers quickly understand what it’s about.

How to Add TikTok Captions

Are you new to TikTok captions? Here’s our easy guide to adding captions to your TikTok videos.

Here’s how to add TikTok captions:

Open TikTok and tap the “+” button.
Choose to either start recording a new video or upload one from your device.
After recording or selecting your video, tap the checkmark icon to access the editing screen.
Use the tools available to trim your video, and add text, audio, subtitles, filters, and effects.
Tap “Next” when you are done editing.
Find the text box at the top labeled “Add description…”.
Type in your caption, which can be up to 4000 characters.
Include relevant hashtags and mention other users or influencers if you’re collaborating or sharing their content.
Review additional settings such as viewing permissions, privacy settings, and audience controls.
Confirm that you agree to the terms by checking the Music Usage Confirmation box.
Press “Post” to share your video on TikTok.

1. Record or Upload Your Video Content

Open TikTok and tap the “+” button from the bottom of your screen to start recording a new video or to upload one from your device.

2. Edit the TikTok Clip

After your video is ready, tap the checkmark icon to move to the TikTok editing screen. This is where you can trim your video and add text, audio content, subtitles, filters, and effects.

When you’re finished, tap “Next” to continue.

3. Write Your Caption

Look for the text box at the top that reads “Add description…” This is where you’ll type in your caption, which can be up to 4000 characters long. Go ahead and start writing. Remember to include relevant hashtags to make your video easier to find.

If you’re sharing content from other users or collaborating with an influencer, you can also mention their accounts in your caption.

4. Finalize and Post

Take a moment to look over other settings such as viewing permissions, privacy settings, and audience controls. Make sure to check the Music Usage Confirmation box to agree to the terms. Then, hit “Post” to share your video.

How to Create TikTok Captions with SocialBee’s AI Tool

Have you ever created the perfect TikTok video, but couldn’t quite get the caption right? It’s normal for marketers and creators to face challenges when trying to find the perfect words to match their creative ideas.

Luckily, using SocialBee, transforming an idea into a share-ready caption is easy. For instance, imagine you’ve created a brief cooking video explaining how to make high-protein pancakes. You’re looking for a catchy, humorous caption that encourages viewers to save the video, try the recipe, and share their experiences in the comments.

Your AI prompt should sound like this: Create a catchy, humorous TikTok caption for a high-protein pancake video. The caption should prompt viewers to save the video, try the recipe, and share their results in the comments.

You will get something like this as a result:

Generate unique and engaging TikTok captions with SocialBee’s AI post-generation feature.

Start your 14-day free SocialBee trial today!

200+ Best TikTok Captions You Need to Try

If you’re searching for examples to guide your TikTok caption creation, you’re in luck. We’ve gathered 200+ TikTok captions for every mood and occasion to help inspire your creativity.

1. Cute TikTok Captions

Cute captions add a friendly touch to your videos, making them more inviting and enjoyable. They are ideal for light-hearted content or whenever you want to share something sweet and cheerful.

Here are some cute TikTok captions to try:

Peek-a-boo, I see you!
Rolling with my homies
Stay cozy, my friends
Sunshine on my mind ☀️
Sweeter than a box of donuts
Wearing smiles and spreading joy
Dancing through life, one twirl at a time
Dreaming of the day when…
Just two besties being the best dancers on the block!
Baking happiness, one batch at a time 🍪

2. Funny TikTok Captions

Funny captions are perfect for comedy clips or any video where you aim to create a silly goofy mood. Plus, when your humor resonates with your audience, it increases the chances of your videos being shared.

Here are some funny TikTok captions to try:

I’m on a seafood diet. I see food, and I eat it. 🍤
I’m not saying I’m Batman, but have you ever seen us in the same room?
They say ‘Don’t try this at home’ so I’m coming over to your house to try it.
Wanna dance or wanna dance?
I should have gone to bed hours ago, but I was busy overthinking.
If life is a journey, the couch is my destination
Can’t adult today. Please don’t make me adult.
Is ‘ugh’ an emotion? Because I feel it all the time.
Do I run? Yes, out of time, patience, and all my money.
I need a six-month vacation, twice a year.

3. Gratitude TikTok Caption

Want to strengthen your community? Expressing gratitude goes a long way, and using gratitude TikTok captions can help you show your appreciation toward your audience and connect more deeply with your followers.

Here are some gratitude TikTok captions to try:

We’re nothing without you! Thanks for being with us every step of the way.
A huge shoutout to all our followers for your support and love! We couldn’t do it without you.
Feeling grateful for our amazing community. Your feedback helps us grow every day! 🌱
Big thanks from our team to yours. Your trust in our products is what keeps us going!
Here’s to you, our loyal customers, for making every day brighter at [Your Company]. Thank you!
Celebrating our milestones with the people who matter most—our incredible customers and team!
Grateful, thankful, and so fortunate to have customers like you! Let’s keep growing together. 🚀
Thanks for sticking by us. Your continued support drives our passion to innovate and excel!
Your enthusiasm and feedback are what make our whole life wonderful. Thanks for being part of our journey! 🌍
To all who follow, interact, and share: you are our inspiration. Thanks for being you!

4. Call-to-Action (CTA) TikTok Captions

How can you motivate your audience to interact with your content actively? One way is to incorporate CTAs in your TikTok captions which prompt viewers to like, comment, follow, or explore more of your videos.

Here are some CTA TikTok captions to try:

Like if you agree, follow if you want to see more!
Double tap if you love this.
Did you get this pop culture reference? Let us know in the comments below!
Like for X, comment for Y.
Hit follow for a daily dose of fun!
Tag the best dancer you know!
Check out the link in bio for more.
Drop your favorite emoji in the comments! 🎉
Share this with your best friend!
Practicing my next TikTok dance. Ready to join me? Tag me in your video!

5. Heartwarming TikTok Captions

If your account is all about sharing personal stories or moments of kindness, heartwarming captions can enhance viewers’ emotional connection with your videos, which can ultimately increase engagement.

Here are some heartwarming TikTok captions to try:

Our team’s passion in action. 💪
Small moments, big impacts. ❤️
Celebrating our community, every day.
Behind the scenes of what we love.
Where dreams meet reality. ✨
Our story, your support.
From our team to you, thank you!
Sharing joy through our passion.
Making moments memorable.
Because you deserve the best.
Here’s to the journey together. 🌈

6. Easter TikTok Captions

Using Easter-themed captions can make your TikTok videos more engaging and relevant to those who are celebrating. Whether you’re sharing personal stories, highlighting your products, or promoting special deals for Easter, these captions can help make your content stand out and encourage more interaction from your viewers.

Here are some Easter TikTok captions to try:

Hopping into the Easter weekend like…
Easter treats and sunny sweets! Who’s ready for some egg-hunting?
Wishing everyone an egg-stra special Easter filled with peace, joy, and chocolate!
Cracking into the Easter spirit with our latest spring collection!
From our team to your home, wishing you a basket full of Easter blessings!
Who else is egg-cited for Easter brunch? Peek our festive menu in the latest video!
Here’s to a joyful Easter and a prosperous spring. Thank you for all your support!
Get ready to fill your baskets! Dive into our Easter sale before it hops away.
Celebrating new beginnings and fresh starts this Easter. Join us for special moments on our feed!
We’re all ears today! What’s your favorite Easter tradition? 🐰

7. Halloween TikTok Captions

Halloween is a vibrant time for TikTok creators to showcase costumes, share eerie stories, or post original decorations. Use Halloween-themed captions to join in on the festivities and make your posts appeal to viewers who are excited to celebrate with you.

Here are some Halloween TikTok captions to try:

Trick, treat, and everything neat from our crew to you!
No tricks, just treats and spectacular feats this Halloween!
When black cats prowl and pumpkins gleam, may luck be yours this Halloween.
Feeling witchy? Join us for a spell-binding Halloween night! 🧙‍♀️
Got candy? We’re here for the boos and the sweets!
Our team is brewing up some Halloween magic tonight! What’s in your cauldron? 🔮
This Halloween, we’re all treats and no tricks. Come see what’s haunting our halls! 👻
Carving out some fun this spooky season! 🎃 Who else is getting their pumpkin on?
Ghosts and goblins, spooks galore, scary witches at your door! Join us for a frightful day.
Creeping it real with some fang-tastic deals this Halloween. Don’t ghost us now!

8. Thanksgiving TikTok Captions

Thanksgiving-related captions can make your videos more engaging and tie them into the season’s themes of gratitude and togetherness. Use them to share your holiday preparations, highlight special offers, or just say thanks to your followers. This can help your content feel timely and inviting, encouraging more views and interactions.

Here are some Thanksgiving TikTok captions to try:

This Thanksgiving, we’re extra thankful for all of you—our amazing customers! Thanks for your continued support. 🧡
Counting our blessings and our pies today! Which pie did you pick?
Here’s to a day filled with family, food, and feeling grateful. Happy Thanksgiving from our family to yours!
Turkey and mashed potatoes low-key belong together! Swipe up to see our feast come together. 🍽️
Table set, candles lit, and ready for a night of thanks. What’s your favorite Thanksgiving tradition?
From our team to your table, wishing you a Thanksgiving filled with joy and gratitude!
Thankful for good food, great clients, and the best team ever! What are you thankful for today?
This Thanksgiving, we’re all about seconds… and thirds! 🍗 Check out our story for today’s menu.
Serving up some holiday cheer and a side of gratitude this Thanksgiving! 🦃
Reflecting on an incredible year of growth and gratitude as we celebrate Thanksgiving with loved ones.

9. Christmas TikTok Captions

As the Christmas season rolls in, it’s a wonderful time to sprinkle some holiday cheer across your TikTok videos, and using on-theme captions is the way to go. This way, you make your content more attractive and relatable, encouraging more views and interactions from your audience during the holiday season.

Here are some Christmas TikTok captions to try:

Spreading cheer with every share!
Jingle all the way into our holiday sale!
Decking the halls and your feed with boughs of holly! 🌿
Santa’s not the only one coming to town… so are our holiday deals!
Christmas lights, camera, action!
Feeling frosty and festive. How about you?
What’s popping under the mistletoe?
The Christmas party doesn’t start till you walk in. Join us for holiday cheer at [X location]!
Our workshop’s buzzing more than Santa’s. Check out what we’re crafting!
From our family to yours, wishing you a season filled with peace, joy, and TikToks! 🎄

10. Questions and Polls TikTok Captions

Do you use your captions to build interaction and also gain feedback? Questions and polls can actively encourage your audience to participate in your content, making your videos more interactive and engaging.

Here are some questions and polls TikTok captions to try:

This or that: Morning coffee or afternoon tea?
Would you rather: Save 20% or get a free gift?
How do you de-stress after a long day? Let’s share tips!
Quick poll: breakfast for dinner?
Dream vacation: beach or mountains?
What’s the one song you have on repeat right now?
Early bird or night owl?
What’s your go-to X (e.g., workout)? Let me know in the comments!
Team X or Team Y
What’s your secret talent? I’ll show you mine if you show me yours!

11. Quotes and Inspirational TikTok Captions

Inspirational captions offer motivation to your viewers, and if you’re successful at matching them with your TikTok video content, your videos can get a ton of engagement—people love feeling uplifted!

Here are some quotes and inspirational TikTok captions to try:

“Dream big, work hard, make it happen.” – Unknown
“Be the change you wish to see in the world.” – Mahatma Gandhi
“Life is about making an impact, not an income.” – Kevin Kruse
“What lies behind us and what lies before us are tiny matters compared to what lies within us.” – Henry Stanley Haskins
“The only time you should ever look back is to see how far you’ve come.” – Unknown
“Believe you can, and you’re halfway there.” – Theodore Roosevelt
“Every day is a second chance.” – Unknown
“Start where you are. Use what you have. Do what you can.”– Arthur Ashe
“When you can’t find the sunshine, be the sunshine!” – Unknown
“You are braver than you believe, stronger than you seem, and smarter than you think.” – A.A. Milne

12. Seasonal TikTok Captions

For your content to feel fresh and relatable, you can always count on seasonal TikTok captions to help you achieve that. They’re great for videos that discuss season-specific activities or products — such as SPF.

Here are some quotes and inspirational TikTok captions to try:

Sweater weather is my favorite weather.
Messy hair, salty skin, ice cream, and sunscreen: summer essentials.
Spring cleaning: out with the old, in with the new …
Nothing like pumpkin spice season!
Winter Wonderland.
Autumn skies and pumpkin pies!🥧
Hot summer nights, mid-July, when you and I were forever wild…
Leaves are falling, autumn is calling.
Keep calm and winter on!❄️
Hello spring, goodbye winter, please take my allergies with you!

13. Short TikTok Caption Ideas

Short captions are straightforward and complement your videos without overwhelming them with text, perfect for content where the visuals are the main focus or when you want a minimalist approach.

Here are some short TikTok captions to try:

Just breathe.
Oops, I did it again!
On a roll…
Eat, sleep, repeat!
Love more, worry less!
Making memories 📸
Living the dream…
Witness history in the making!
In my element! 🔥
Lost in the moment…

TikTok Captions for Different Industries

14. Beauty and Fashion TikTok Captions

Beauty and fashion captions let you share your love for style and design with your audience. You can use such aesthetic captions to make your posts more interactive and fun for people who love fashion just as much as you do.

Here are some beauty and fashion TikTok captions to try:

The world is your runaway.
There’s never too much glitter!
When in doubt, add another accessory !
Should this be my new signature style?
New outfit alert!
A girl can never have too many shoes…
Life isn’t perfect, but your outfit can be!
Behind every iconic outfit is a fabulous backstory .
Challenge accepted: Get ready with me for [X event]!
Summer makeup haul.

15. Education TikTok Captions

The secret to enhancing your teaching videos or personal learning posts is to make them more engaging and easier to understand. Use your captions to foster a community excited about learning and encourage your followers to discover new knowledge.

Here are some educational TikTok captions to try:

Learn like you’ll live forever!
Studying today, leading tomorrow.
Smart is the new cool…🧠
Slay your exams like you slay your look!
Dream big, study hard, make it happen!
Never stop being curious.
Who says learning can’t be fun?
Studying my way through, one coffee at a time…
Late night study sessions with my number one partner: determination.
Unlocking the secrets of the universe, one equation at a time… 🔍

16. Fitness TikTok Captions

Is fitness your strong suit? Use special captions to share fitness motivation or expert advice and add an encouraging touch to your wellness content, inspiring viewers to keep moving towards their health goals.

Here are some fitness TikTok captions to try:

Sweat today, shine tomorrow!
Fitness isn’t about being better than someone else, it’s about being better than you used to be.
Beast mode activated!
Who needs therapy when you’ve got squats?
Stronger than yesterday 💪
The only bad workout is the one that didn’t happen!
Just crushed a workout! Who’s ready to join me tomorrow?
Early morning yoga, because peace is my priority…
Drop your workout routine in the comments!
Let’s get stronger together!

17. Food TikTok Captions

Food captions add extra flavor to your cooking clips and food reviews. They’re perfect for sharing your favorite recipes or culinary discoveries and can help you engage with other food enthusiasts and invite your audience to follow your food journey.

Here are some food TikTok captions to try:

🍕 Who’s up for a pizza party? Like if you wish you were biting into this slice right now!
Fresh out of the oven and ready for your table!
Turning local ingredients into delicious meals. Come taste the freshness! 🌱
Tag someone who would love this dessert.
Brunch so good, you’ll want to eat it like no one’s watching!
Is it really a celebration without our signature dish? 🎉
Sip, savor, and smile. Our happy hour is waiting for you!
Behind every great dish is a team who loves what they do.
Craving comfort? Our [insert dish] is like a warm hug in a bowl. 🍲
Dinner plans = made. All you need to do is show up and enjoy.

18. Healthcare TikTok Captions

Healthcare professionals can use TikTok captions to make medical advice more accessible and equip viewers with knowledgeable content that may even save lives.

Here are some health TikTok captions to try:

Your health is our mission. Here’s how we care for you every day.
Prevention is power! Here’s a tip to keep your heart beating strong.
Every step you take towards wellness matters. Let’s walk this journey together.
Here’s why dental care is more important than you think.
Celebrating World Health Day with tips on how to stay vibrant and energized!
Mental health matters. Here are some daily habits to keep your mind clear and calm.
Here’s how we’re innovating for a healthier tomorrow. Join us on the cutting edge of healthcare.
Your questions answered! Drop your health queries below, and our experts will guide you. 💬
Celebrating the incredible journey of our patients, from illness to recovery.
Know the facts: Here’s the truth about common health myths. Let’s bust them together!

19. Travel and Hospitality TikTok Captions

Travel and hospitality TikTok is here to make your travel content more inviting, giving viewers context for the experiences you’re sharing. You can use these captions to offer travel tips, highlight must-see spots, and showcase your hospitality skills.

Here are some travel and hospitality TikTok captions to try:

Room with a view
Where to next? Taking suggestions in the comments!
Catch flights, not feelings
Life hack: travel more, worry less
Exploring hidden gems and popular haunts, join me!
Living suitcase to suitcase
Seek adventures that open your mind
Hospitality isn’t a career, it’s a calling 🛎️
Escape the ordinary
Creating memories, one guest at a time

20. Real Estate TikTok Captions

Are you a real estate professional who uses TikTok to help potential clients find their dream homes? Using specific captions can help you highlight certain details and attract prospective clients with clear, informative descriptions.

Here are some real estate TikTok captions to try:

Could you see yourself living here? 🤔💭 Check out the stunning views in our new listing!
Behind every door, there’s a story. Let’s unlock this one together!
New listing alert! 🚨 Swipe to see why this could be your perfect new space.
Selling your home? Here’s a tip to make your space more appealing to buyers!
Meet the neighborhood! Join us for a virtual tour around the community.
This kitchen is a chef’s dream! Would you cook here? Let us know in the comments!
First-time homebuyer? 🏠 Check out our guide to making the process smooth and stress-free.
Imagine waking up to this view every morning—now let’s make it yours!
Navigating the maze of real estate so you don’t have to
From listing to closing, we’re with you every step of the way

21. TikTok Captions for Photographers

As a photographer making your way on TikTok, use captions to provide context for the images you capture and share the story behind each photo. Additionally, you can share insights about your shooting process, helping your audience see the world through your lens.

Here are some TikTok captions to try as a photographer:

Capturing moments, one click at a time. Dive into the magic behind the lens in our latest video!
What’s your favorite time to shoot? Morning glow or golden hour?
Behind every photo is a story waiting to be told. What does this one say to you?
From weddings to wild landscapes, our camera sees it all. Check out our top 5 shoots this month! 🎥
Lights, camera, action! Here’s a sneak peek at our latest commercial shoot.
What’s in my bag? Unpacking the essentials for shooting an Oscar-worthy performance.
Every detail matters. Here’s how to that perfect shot.
What’s a unique place for a wedding photoshoot? Tell us in the comments
Freeze frame! 🛑 Capturing motion in a single click. Learn how in our latest tutorial.
Seeing the world through our lenses. Join us on a visual journey in today’s video!

22. TikTok Captions for Writers

If you’re a writer on the TikTok app, captions are a great way to introduce your work to new readers and engage with fans. Use them to give your audience a taste of your themes and characters, or to share your experiences and tips as a writer.

Here are some TikTok captions to try as a writer:

How to create a short story
A day in the life of a writer
How to overcome writer’s block
Crafting worlds you can lose yourself in
My pen is mightier than my sleep schedule ✒️
Tell me a fact, and I’ll tell you a story
From mind to page
Creating worlds
POV: you fell in love with my characters
Write, edit, repeat

23. TikTok Captions for Nonprofits

Are you a nonprofit or a volunteer looking to make a real difference in the world? Use your TikTok captions to communicate your mission, showcase the importance of your work, and educate viewers about your cause. This way, you can connect with people who can help push your initiatives forward, encouraging further engagement and support.

Here are some TikTok captions for nonprofits:

Small acts, when multiplied by millions, can transform the world
Join us in making a difference, one step at a time
Changing lives, challenging odds
Your support goes a long way—thank you from the bottom of our hearts
Together, we’re unstoppable
Every donation is a building block for a better future
Join us in the fight for a better tomorrow 🌍
Because caring is doing
Every little bit helps
Empowering communities, empowering futures

Best Practices for Writing Captions on TikTok Videos

Are you ready to make your TikTok videos stand out with some captivating captions? In this section, we’ll explore best practices for crafting TikTok captions that grab attention and resonate with viewers.

Here are some best practices for writing captions on TikTok:

Know your audience
Ensure your captions match the tone of your videos
Keep captions short and concise
Leverage hashtags wisely
Keep SEO in mind

A. Know Your Audience

Understanding your target audience is crucial for creating the best captions possible, and it begins with analyzing your existing followers.

Take a look at their common interests, demographics, and behaviors. If you have a business account, use TikTok’s analytics to dive deeper into your audience’s preferences and what content performs best.

Additionally, pay attention to the comments on your posts to see what people are saying. Which captions get the most reactions or shares? Ask questions in your captions to encourage responses, or create polls to gather opinions. This can give you even more insights into their behavior on the platform

Then, begin creating your audience persona. Think about what types of content they prefer, which accounts they follow, their style of communication, and what kind of humor they find appealing.

With a clear image of your audience in mind, you can shape your captions effectively. Ask yourself questions like:

Will my audience get this reference?
Is it appropriate to use emojis here?
Am I using the right tone of voice?
If I’m referencing a trend, do I need to provide additional context to make it clear?
Is there a more suitable angle I can explore?

This will help you create captions that are not only engaging but also accessible to your intended audience.

B. Ensure Your Captions Match the Tone of Your Videos

A mismatch between your video and its caption can confuse your audience or dilute the impact of your message.

Before writing your caption, watch your video a few times to really grasp the mood and key messages. Is the video serious, humorous, or inspirational? This will help you determine the appropriate tone for your caption.

If your video is lighthearted and fun, your caption should echo this feel with a playful or witty tone, just like in this example from @Wendy’s:

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If your content is more serious, such as educational tutorials or personal stories, choose a straightforward and clear caption that reinforces the video’s message. For instance, check out this example from @unicef:

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Additionally, consider the language and phrases that your audience uses and enjoys. For example, younger audiences may appreciate slang and current internet jargon, while a more mature audience might prefer a more polished and refined caption style.

Remember, consistency is key. If your video series follows a particular theme or style, keep your captions consistent across the series. This helps in building a recognizable brand voice that your audience can relate to and expect.

C. Keep Captions Short and Concise

TikTok is a platform where users scroll quickly, and a long caption might lose their attention. To make sure your captions capture and hold interest, start by zeroing in on the key message of your video.

What’s the essential takeaway you want your audience to grasp? Focus on this main idea when crafting your caption, just like in this example from @essence:

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Additionally, go for clear and simple wording. Use straightforward language that can be easily understood at first glance. If you’re dealing with a complex idea or encouraging viewers to take action, trim out any extra words or details that don’t add value to your core idea.

D. Leverage Hashtags Wisely

To start, include hashtags that are directly relevant to the content of your video. For instance, if you’re posting a cooking tutorial, you might use hashtags like #CookingTips, #Foodie, or #EasyRecipes.

Then, keep an eye on trending hashtags and see if you can authentically connect them with your content. For example, if #ThrowbackThursday is trending, and you have a relevant video, you could share it with this hashtag to catch the trend wave.

It’s also smart to mix popular and niche hashtags. Popular hashtags, such as #FYP (For Your Page) or #TikTok, have a broad reach but face high competition. On the other hand, niche hashtags target a specific audience, which can lead to more engaged viewers. For example, check out this example from @Nike:

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While #Paris is a very general hashtag that can reflect a variety of search intents, #NikeWomen narrows it down to the brand’s collections for a particular demographic.

Be mindful not to overcrowd your caption with too many hashtags. TikTok allows up to 4000 characters in captions, but three to five relevant hashtags are enough. Otherwise, your caption may look cluttered and even spammy, which can turn viewers away.